Categories  /  Financial Wellbeing  /  Nudge

Nudge

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Information

About Nudge

Nudge Global is a financial wellbeing platform that empowers individuals to take control of their finances through personalised education, data analytics, and behavioural psychology. Their mission is to enhance financial literacy and wellbeing on a global scale.

Company Info
Social Media
LinkedIn  ·  X/Twitter  ·  Instagram
Year Founded
2013
Headquarters
London, United Kingdom
Company Size
51–200

Perkwise Insight

Overview

Nudge is a comprehensive financial wellbeing platform designed to help employees make better financial decisions through personalised guidance, education, and tools. The platform combines behavioural science with practical financial planning to improve employee financial health, reduce money-related stress, and ultimately boost workplace productivity and retention.

Best For

Global organisations with dispersed workforces

Pricing

Not listed, contact for more information

Customers

1.5 million users from companies including Meta, Pepsico, Intuit and GSK

Pros
Personalised financial guidance
Comprehensive wellbeing approach
Strong employer insights
Cons
Implementation complexity
More Info

Key Features & Benefits

Personalised Financial Coaching

What It Does

Provides AI-driven, personalised financial recommendations based on individual employee data, goals, and circumstances.

Why It Matters

Moves beyond one-size-fits-all advice to deliver relevant guidance that employees actually act on.

Debt Management Tools

What It Does

Offers comprehensive debt consolidation advice, payment strategy optimisation, and debt reduction planning tools.

Why It Matters

Addresses one of the biggest sources of employee financial stress. Companies using Nudge report measurable reductions in financial stress-related absences and productivity issues.

Financial Education Hub

What It Does

Delivers engaging, bite-sized financial education content tailored to different life stages and financial situations.

Why It Matters

Builds long-term financial literacy rather than just solving immediate problems.

Pension Optimisation

What It Does

Analyses employee pension contributions and provides personalised recommendations for maximising retirement savings within tax-efficient frameworks.

Why It Matters

Helps employees make the most of workplace pension schemes while supporting employers in meeting auto-enrolment obligations.

Implementation & Support

Setup Process

 The process includes data integration setup, content customisation, admin training, and phased employee onboarding. 

Technical Requirements

The platform requires basic integration with HR and payroll systems for optimal personalisation. Employees access the service through web portals and mobile apps (iOS and Android). Single sign-on capabilities are available for enterprise clients.

Support Options

Nudge provides comprehensive support including dedicated customer success managers for larger clients, email and phone support during UK business hours, and extensive online resources. 

Reviews

Customer Reviews

“Following the pilot launch of nudge, 90% of those who took part said that nudge would help them better understand, manage and make more of their money. Within the first 6 months of fully launching nudge to our employees, we saw a take-up of 43%.”
Femi
5
“When originally assessing the market for financial education providers, nudge stood out as offering the only service that was truly independent, with no products to sell. Crucial to us is that while it continues to innovate its product, they have remained true to their commitment to being completely impartial.”
Andrea
5
“By using nudge, not only are we improving our employees' general financial wellbeing, we are also able to promote and 'nudge' our employees about the fantastic benefits available to them. The nudge service is making a real impact on our employees' lives, creating brighter financial futures for them and their families.”
Cali
5
“Nudge Global's lessons are easy to understand. The programs are engaging and self-explanatory, which is convenient because they can be joined by all sorts of employees regardless of their financial background.”
Mo
5
“Nudge's learning nuggets are simple and animated snippets of financial education that have undoubtedly helped build financial literacy regarding aspects such as budgeting or saving for retirement.”
Daniella
4
“By using Nudge Global, I have become more knowledgeable with my financial abilities. It has been beneficial in informing me of crucial financial concepts I need to learn, and improving my probability of improving my financial status.”
Steve
4

Alternatives

Other Financial Wellbeing Vendors