About Vitality for Business
Vitality for Business provides business-focused health insurance and wellbeing solutions across the UK. It offers private medical insurance, corporate healthcare, self-employed plans, and business protection products designed to help organisations support employee health, reduce absences, boost productivity and promote a healthier workforce with incentives and rewards for healthy behaviour.
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Perkwise Insight
Vitality is the UK's third-largest health insurer. This isn't just another PMI provider—it's a comprehensive employee benefits ecosystem that combines private medical insurance with behavioural science. Here's what makes Vitality different: while Bupa and AXA focus primarily on treating illness, Vitality built its entire business model around preventing it. Think of it as combining traditional health insurance with a sophisticated fitness tracker, a personal wellness coach, and a rewards programme that gives you rewards when you exercise. It's preventative healthcare meets positive reinforcement, wrapped in genuinely useful technology.
SME and Mid-market companies seeking health insurance that engages employees
Custom quote
1.9m in the UK
Key Features & Benefits
The Vitality Programme
Employees earn points by completing healthy activities—gym visits, health checks, tracking steps, meditation sessions—then redeem points for status levels (Bronze to Platinum) that unlock progressively better rewards.
This is behavioural science in action. Rather than hoping employees take ownership of their health, Vitality creates a gamified system with immediate gratification.
Comprehensive Private Medical Insurance
Core coverage includes in-patient treatment, cancer care (with dedicated case management and post-treatment Champneys retreats), mental health support, virtual and face-to-face GP access, and physiotherapy.
While the wellness programme grabs headlines, Vitality's actual insurance is 5-star Defaqto rated and genuinely comprehensive.
Virtual GP and Mental Health Access
24/7 GP telephone line, video consultations within 48 hours via the Vitality GP app, and two face-to-face private GP appointments annually. Mental health support includes unlimited access to Headspace, cognitive behavioural therapy, counselling, and Talking Therapies—available within days, not months.
NHS waiting times are brutal right now, and "quick access to care" has moved from "nice to have" to "table stakes" for employee benefits. Virtual GP and mental health access has prevented countless lost work days from employees taking half days for routine appointments.
Employee Challenges & Team Engagement Tools
The platform enables employers to create company-wide or team-based health challenges—step competitions, virtual races to destinations, team sports tracking.
This is where corporate wellness stops being an HR initiative and becomes part of your culture. It can help improve employee engagement and break down silos between teams. The competitive element drives participation far beyond what you'd get from just offering gym discounts.
Implementation & Support
Setup Process
- Initial consultation, needs assessment, policy customisation
- Technical setup, data integration, employer platform configuration
- Employee communication strategy, training sessions for HR teams
- Soft launch, employee onboarding, troubleshooting
Technical Requirements
- Internet access for employees to register
- Ability to download Vitality UK app (iOS/Android)
- Email addresses for employee communications
- HR system integration optional (HRIS feed for automatic updates)
Support Options
- 24/7 GP telephone helpline
- Digital chat support via app
- Dedicated claims phone line
- Online Care Hub for self-service claims and bookings
- Dedicated client manager (corporate plans)
- Employer Zone portal for policy administration
- Wellness workshop booking