Categories  /  Group Risk  /  YuLife

YuLife

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About YuLife

YuLife is an insurtech-driven employee benefits and wellbeing platform that combines traditional group insurance (life, health, income protection) with preventative wellbeing, engagement and rewards tools. Its mission is to “inspire life” by encouraging healthier habits and proactive wellbeing, helping businesses support employee health, productivity and retention. 

Company Info
Website
Social Media
LinkedIn  ·  Facebook  ·  Instagram  ·  X/Twitter
Year Founded
2016
Headquarters
London, United Kingdom
Company Size
51–200

Perkwise Insight

Overview

YuLife is a comprehensive employee benefits platform that combines group insurance (life, income protection, health) with a beautifully gamified wellness app that has got employees genuinely excited about their employee benefits. Employees complete wellness activities—walking, meditation, cycling, health challenges—and earn YuCoin that convert into real rewards: Amazon vouchers, cinema tickets, donations to charity, or even planting trees. The platform includes 24/7 virtual GP access, mental health support, EAP services, and employer dashboards showing real-time wellbeing data. It's not just rewards; it's comprehensive benefits infrastructure that happens to be delightful to use.

Best For

SMEs seeking all-in-one employee benefits

Pricing

Custom quote

Customers

1k+ companies and 1m+ employees globally

Pros
Best engagement rates in the industry
Measurable wellbeing impact
Comprehensive benefits infrastructure
5-star customer service
Cons
More expensive than most providers on the market
More Info

Key Features & Benefits

Gamified Wellness App with YuCoin Rewards

What It Does

Employees download the YuLife app, complete their "health profile," and start earning YuCoins through daily wellness activities. Walk 5-minutes? Earn coins. Complete a 10-minute meditation? More coins. Cycle to work, do a workout, track your mood, complete Yudoku (Sudoku with wellness), play daily challenges? All converted to YuCoins that purchase real rewards from Amazon, cinemas, retailers, or charity donations.

Why It Matters

YuLife solve the employee engagement problem by tapping into what actually motivates humans—immediate gratification, gamification, competition with colleagues, and tangible rewards. The platform creates genuine behaviour change because the reward loop is fast, fun, and financially meaningful.

Comprehensive Group Insurance Products

What It Does

Core insurance products include Group Life Insurance, Group Income Protection (powered by MetLife) and Group Health Insurance (powered by Bupa). All policies are integrated seamlessly with the wellness platform, with claims processed digitally through the app.

Why It Matters

The insurance component meets your fiduciary duty to employees while the engagement layer ensures people actually understand and value what they have. YuLife's engagement makes employees aware of their full protection package, increasing perceived benefits value dramatically.

Virtual GP and Mental Health Support

What It Does

All members get unlimited access to 24/7 virtual GP services for themselves and dependents, no waiting, no appointments needed. The platform includes mental health support through Employee Assistance Programme and integration with wellness resources. Members can book GP video consultations within minutes and receive prescriptions digitally.

Why It Matters

Having support available 24/7, accessed discreetly through an app they already use daily, removes barriers that prevent people seeking help.

Employer Dashboard with Real-Time Wellbeing Analytics

What It Does

HR teams get access to anonymized, GDPR-compliant dashboards showing company-wide engagement metrics, activity trends, wellbeing indicators, and risk factors. Track who's using services, completion rates for health profiles, participation in challenges, and trending health concerns. Run company-wide or team-based challenges, communicate directly through the platform, and measure ROI on benefits spend.

Why It Matters

YuLife provides unprecedented visibility into what's working and what's not. The data enables evidence-based wellbeing strategies rather than guessing what employees need.

Implementation & Support

Setup Process

  • Kickoff meeting, needs assessment, policy configuration, benefits selection
  • Technical setup, employer dashboard configuration, integration planning
  • Employee communication planning, launch materials creation, challenge design
  • Launch, employee onboarding, troubleshooting, optimisation

Technical Requirements

  • Internet access for employees
  • Ability to distribute app download links (iOS and Android)
  • Employee email addresses for communications
  • Optional: HRIS integration for automated employee data sync (supported via API)
  • Optional: Single Sign-On (SSO) integration for enterprise clients

Support Options

  • In-app chat support
  • Email support
  • Comprehensive in-app help centre and FAQs
  • Dedicated Customer Success Manager
  • Regular business reviews and strategy sessions
  • Access to employer dashboard for self-service administration
  • Implementation and engagement toolkits

Alternatives

Other Group Risk Vendors