About HEKA
Heka is a personalised employee benefits platform that replaces the messy pile of standalone perks with a single allowance employees spend on what actually matters to them.
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Perkwise Insight
Heka is a UK-based personalised employee benefits platform. Employers give each employee an allowance they spend inside Heka on whatever supports their health, wellbeing, learning, family or lifestyle needs.
Think of it less as a flex benefits platform and more as a Netflix-style personalised marketplace for wellbeing. Employees set preferences and a health focus, and the platform surfaces the most relevant experiences from a catalogue of more than 25,000 options — everything from a Bupa health screening to a Jamie Oliver cooking workshop to neurodiversity assessments to a Therabody massage gun.
Mid-market and enterprise companies with diverse workforces
From £5 pepm
MAPP, Engie, Balderton Capital
Key Features & Benefits
Personalised Allowance Marketplace
Employer sets an allowance (monthly or annual), employees spend it across 25,000+ curated health, wellbeing, family, learning and lifestyle experiences.
Instead of the employer guessing what 500 people want, every employee chooses what's relevant to them. Unused budget doesn't get wasted on perks nobody touches.
AI-Driven Recommendations & Health Focus
Employees pick a health focus (e.g. "run a marathon", "sleep better", "start a family") and Heka surfaces relevant experiences, products and services as they browse.
Heka reports that 7 in 10 employees hit their health focus within six months. That's behaviour change, not just engagement theatre.
Behavioural Data Dashboard
A live employer dashboard showing real booking behaviour segmented by generation, gender and category.
Most benefits providers are deliberately vague about engagement. Heka gives you actual usage data to take to your CFO when you're defending the budget.
Reward & Recognition
Employers can send ad-hoc allowance top-ups for birthdays, work anniversaries, weddings, new babies or major life events.
It replaces the generic bottle of champagne with something the employee actually wants, and bakes R&R into the same platform as wellbeing.
Implementation & Support
Setup Process
The implementation team runs the business case build, onboarding comms, launch day and ongoing optimisation. The fact that opt-in averages ~47% on launch day and climbs to ~89% within three months tells you the launch motion is well drilled.
Technical Requirements
Heka is web-based with a mobile app (iOS live on the App Store). SSO and HRIS integrations are supported for enterprise customers. No heavy IT lift.
Support Options
Dedicated customer success for employers, plus in-product support for employees. The company is UK-based, which matters for timezone and regulatory alignment.